Pim Vijftigschild

As Head of Sales at New Black, I'm driven by a genuine curiosity to understand the problems retailers actually face. Backed by deep product knowledge and an extensive network built over years in the industry, I see my role less as selling and more as partnering. We don't work with sales targets at New Black: our product speaks for itself, and the right customers come to us when they're ready. My focus is on being a trusted partner, not a salesperson chasing a number.

Key Achievements

Built an extensive network of partnerships with industry leaders, including Adyen, Microsoft, Apple, iPort, and Nedap.
Cultivated warm, lasting relationships with customers and prospects across the retail industry, built on honesty rather than short-term wins. If there's no genuine fit, I'll say so, rather than forcing a contract that leads to disappointment on both sides down the line.
Built a demand generation team that shares these same values, prioritizing long-term relationships over quick deals.

My Vision

I believe real growth in this industry doesn't come from chasing numbers, it comes from earning trust. At New Black, we don't push customers into decisions before they're ready. A product that's truly the best in the market speaks for itself, and the right customers find their way to us in their own time. I see myself as a partner first: someone who helps retailers solve real problems, not someone running a sales process. That's how relationships last beyond a single contract.

Let's Connect

If you share my passion for building lasting partnerships, understanding real retail challenges, or the future of enterprise retail technology, let's connect. I'm always happy to talk shop, no sales pitch required.