Rituals is a global luxury brand with a passion to transform everyday routines into meaningful rituals. Starting off as their new OMS/POS solution, the implementation of New Black’s EVA was one of Rituals’ most successful IT projects ever and now helps bring meaningful moments to people around the globe as the fastest growing cosmetics brand worldwide.
Customer
Rituals Cosmetics
Country
Global (over 30+ countries)
Customer size
Revenue >1 Billion USD
Industry
Cosmetics
Website
www.rituals.com
Stores
1200+
Products & Services
POS, Unified Commerce Flows, OMS, Consumer App, Order Orchestration
From doing cycle counts, taking in new shipments, to putting together Ship-from-Store orders, there’s a lot of things coming towards us on a daily basis. Use of the Companion app has had the biggest impact on the lives of our associates, giving a welcome degree of predictability to what’s expected each day and making the execution of each task easier in itself. It allows us to focus on what’s most important: helping our customers find meaningful moments in their daily routines.
We prioritize helping our customers where we can. This is where the Companion really shines. By giving insight into our customer’s shopping history we can see what they like and where they usually shop. It allows us to give advice that really fits. We don’t even have to leave our customer when we need to find something: we use runner tasks to signal our coworkers what the customer needs. And once we’ve helped our customer with everything to their heart’s content, we can checkout straightaway: with Tap to Pay on iPhone the customer is done in seconds.
“New Black allows us to fully realize our vision we’ve always had for Rituals, helping us become adaptive to change. We are ready to launch innovation in shopper journeys faster than ever. New Black is a true strategic partner.”
Having the Companion has made everything easier. Companion keeps track of our in-store logistics, and even lets us assign tasks to specific coworkers, making it easy to prioritize. Even our newest colleagues can start right off the bat, without the need for constant supervision. If there’s any task, or part of it, someone’s not able or supposed to do, the App will ask for validation by the right coworker.
We keep a strict line between feature code, our back-end technology and the cloud vendors we use, meaning we can upgrade to the latest technology the market has to offer as we go. We believe in Moore’s law as a service.
Fully Fiscalized, PCI & GDPR Compliant Regulatory changes, increased transparency, technological advancements and everything about the way tax authorities operate are in flux. Real-time data and best-of-technology methods are the cornerstones of our compliance strategy as well. EVA is fully compliant with international and national legislation in the field of fiscalization, e-invoicing and digital tax reporting in over 50+ countries.
A MACH-based architecture built with a cloud-agnostic approach. All inventory, order, and customer data in full context is available at your fingertips across all touchpoints.
The iOS platform offers stability and functionality we can rely upon. It’s why EVA’s POS, CFD and Apps all run on Apple natively, ensuring speed and reliability when we deliver our customers Unified Commerce on a global scale. Simultaneously, nativity guarantees our customers the clean, simple and straightforward Apple design they have come to know and love.
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