G-Star Raw’s commitment to hardcore denim has not gone unnoticed. With its craftsmanship appreciated at stores in over 47 countries, G-Star has proven its love for denim to people around the globe. Whether online or offline, New Black ensures millions of interactions each day all go as smooth as a fresh pair of jeans.
Customer
G-Star RAW
Country
Global (over 27+ countries)
Customer size
Revenue >750 Million USD
Industry
Fashion
Website
www.g-star.com
Stores
350+
Products & Services
POS, Unified Commerce Flows, OMS
Our store staff were long used to needing their fixed cash desk to complete a transaction or look up product stock levels. This changed with the roll-out of EVA POS and the matching Companion App. From now on staff can look up customer profiles, tap into detailed product information and even complete transactions from any place on the store floor. A great queue busting benefit during peak season shopping. Especially since our customers can now pay on the fly, using Pay by Link or contactless payments via Tap to Pay on iPhone. This really accelerated our vision of a mobile-first store experience.
Having stock of other stores and warehouses at their fingertips, our team can turn an out-of-stock situation into a profitable sale, conveniently delivered to the customers’ home address. This completely transformed the in-store experience, leading to higher conversion rates and faster check-out. Vice-versa, our stores are now in direct control of e-commerce orders coming their way, helping us mix & match sales channels seamlessly. The ability for customers to self-onboard to our loyalty programme by scanning a QR-code on their personal device, also greatly boosted the capture rate on in-store consumers, driving up retention sales.
“G-Star Raw has selected the iPad-based EVA POS to create a seamless shopping experience for shoppers, no matter where or when they engage with our brand.”
With the App’s intuitive UI running on Apple hardware, user training is greatly simplified. The familiar look & feel make that our newest colleagues are off to an easy start. By having all tasks clearly show what needs doing - and the Companion’s request for supervisor permission for really impactful tasks - they can try their hand on everything.
We keep a strict line between feature code, our back-end technology and the cloud vendors we use, meaning we can upgrade to the latest technology the market has to offer as we go. We believe in Moore’s law as a service.
Fully Fiscalized, PCI & GDPR Compliant Regulatory changes, increased transparency, technological advancements and everything about the way tax authorities operate are in flux. Real-time data and best-of-technology methods are the cornerstones of our compliance strategy as well. EVA is fully compliant with international and national legislation in the field of fiscalization, e-invoicing and digital tax reporting in over 50+ countries.
A MACH-based architecture built with a cloud-agnostic approach. All inventory, order, and customer data in full context is available at your fingertips across all touchpoints.
The iOS platform offers stability and functionality we can rely upon. It’s why EVA’s POS, CFD and Apps all run on Apple natively, ensuring speed and reliability when we deliver our customers Unified Commerce on a global scale. Simultaneously, nativity guarantees our customers the clean, simple and straightforward Apple design they have come to know and love.
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